Business Owners, Private PPO Robert Adams Business Owners, Private PPO Robert Adams

Using Gusto for Payroll and Health Insurance? One Option They Don't Show You

If you run payroll on Gusto, its health-insurance tab is Gusto's own in-house brokerage showing a limited menu of carriers — and it won't surface options outside that menu. This guide covers the one that often saves a healthy small team the most (an individually medically underwritten nationwide PPO, where each employee is underwritten into a broader, healthier pool), why standard small-group overprices a healthy team, how to keep Gusto for payroll while bringing your own broker, and when Gusto's built-in options still make sense.

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Private PPO, Business Owners, Self-Employed Robert Adams Private PPO, Business Owners, Self-Employed Robert Adams

What Happens to Your Health Insurance When You Sell Your Business?

Selling your business is one of the most significant health insurance events of your life. Your group plan ends. COBRA is expensive and temporary. ACA subsidy eligibility depends on your post-sale income. For healthy business owners, private medically underwritten PPO plans often provide the best coverage at the lowest cost.

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